As the digital landscape continues to evolve, search traffic remains a crucial element for businesses to drive online visibility and growth. There are several forecasts that can help businesses prepare for what lies ahead in 2023.

Voice Search Will Continue to Rise
With the proliferation of smart speakers and voice assistants, voice search has grown significantly in recent years. This trend is set to continue in 2023, with ComScore predicting that half of all searches will be conducted by voice. Businesses should optimize their websites and content for voice search to ensure they can capture this growing audience.

Mobile Optimization Will Be Essential
With more people using their mobile devices to browse the internet, mobile optimization will continue to be crucial for businesses in 2023. Google’s mobile-first indexing means that businesses need to ensure their websites are mobile-friendly to rank well in search results. Additionally, Google’s Core Web Vitals update in May 2021 places a greater emphasis on mobile experience and speed, making mobile optimization more critical than ever.

Local Search Will Become More Important
As consumers increasingly search for businesses and services near them, local search will continue to grow in importance in 2023. This trend is particularly important for small and local businesses looking to attract nearby customers. To capitalize on local search traffic, businesses should optimize their Google My Business profiles, create localized content, and ensure their website includes relevant local keywords.

Artificial Intelligence Will Impact Search
Artificial intelligence (AI) is already playing a role in search algorithms, and this trend is set to continue in 2023. AI-powered search engines can better understand user intent, improve search accuracy, and provide more personalized results. To stay ahead of the curve, businesses should consider implementing AI-powered tools, such as chatbots and voice assistants, to enhance their search capabilities.

Video Content Will Be a Key Driver of Search Traffic
Video content is becoming increasingly popular, and this trend is set to continue in 2023. Businesses can capitalize on this by creating high-quality video content that is optimized for search engines. Video content can also help businesses rank well in Google’s blended search results, where videos are often featured at the top of search pages.

Let’s sum it up:
Search traffic will continue to be a crucial element for businesses in 2023. By understanding these forecasts and optimizing their websites and content accordingly, businesses can position themselves for success in the ever-changing digital landscape.

The HyperON Media Team has been researching the search traffic market for many years. Contact a professionals team to scale your business!